Digital Arena was designed to provide sports fans with a second screen experience to connect and engage with sports teams and leagues they love.
Digital Arena was designed to provide sports fans with a second screen experience to connect and engage with sports teams and leagues they love.
Client
Maple Leafs Sports Entertainment
Services
Discovery, Workshops, UI & UX, Visual Design, Prototyping, User Testing
Team Size
Design Lead, 6x designers
My role
My role
In the wake of Covid, we were tasked with a diffucult task to figure out how we can bring sports fans together. My role started as a senior designer and later transformed into a lead role. We delivered a working product in 6 months.
In the wake of Covid, we were tasked with a diffucult task to figure out how we can bring sports fans together. My role started as a senior designer and later transformed into a lead role. We delivered a working product in 6 months.
Concept → Handoff
Concept → Handoff
Concept → Handoff
Strategy
Strategy
Strategy
Leadership
Leadership
Leadership
Design Direction
Design Direction
Design Direction
Problem
Problem
The challenge is to create an online environment that effectively brings sports fans together, fostering interaction, excitement, and a sense of belonging.
The challenge is to create an online environment that effectively brings sports fans together, fostering interaction, excitement, and a sense of belonging.
Opportunity
Opportunity
Design an interactive platform that enables fans to stay updated with live game coverage and commentary, access real-time statistics and analytics for deeper insights, participate in interactive games related to the event, and connect with fellow fans in real time through chat.
Design an interactive platform that enables fans to stay updated with live game coverage and commentary, access real-time statistics and analytics for deeper insights, participate in interactive games related to the event, and connect with fellow fans in real time through chat.
Solution
Solution
Create a product that effectively bridges the gap between physical and digital fan experiences, especially during the pandemic when in-person attendance was not possible.
Create a product that effectively bridges the gap between physical and digital fan experiences, especially during the pandemic when in-person attendance was not possible.
Outcome
Outcome
The result was an experience that includes an enhanced viewing experience, fan interactions, commercial opportunities and community building by providing a personalized and interactive platform that mimics the excitement of a live venue at home.
The result was an experience that includes an enhanced viewing experience, fan interactions, commercial opportunities and community building by providing a personalized and interactive platform that mimics the excitement of a live venue at home.
Are you interested to learn more about this project? Have a look at the comprehensive case study on Figma.
Are you interested to learn more about this project? Have a look at the comprehensive case study on Figma.