NHL Edge aims to revolutionize the way fans experience the game, delivering captivating play-by-play analysis, advanced player statistics, and a plethora of immersive features that truly bring the game to life.
NHL Edge aims to revolutionize the way fans experience the game, delivering captivating play-by-play analysis, advanced player statistics, and a plethora of immersive features that truly bring the game to life.
Client
NHL, Sportsnet, MLSE
Services
UI & UX Design, Visual Design, 3D Design, Animation, Prototyping
Team Size
Solo Product Designer
My role
My role
Lead designer from initial concept to final implementation. Design execution from vision, ideation, wireframing, high fidedlity design to prototyping, and final developer hand off.
Lead designer from initial concept to final implementation. Design execution from vision, ideation, wireframing, high fidedlity design to prototyping, and final developer hand off.
Concept → Handoff
Concept → Handoff
Concept → Handoff
Strategy
Strategy
Strategy
Design Direction
Design Direction
Design Direction
Animation
Animation
Animation
Problem
Problem
Hockey fans seek a more immersive and data-driven experience to enhance their understanding and enjoyment of NHL games. How can innovate the traditional fan experience?
Hockey fans seek a more immersive and data-driven experience to enhance their understanding and enjoyment of NHL games. How can innovate the traditional fan experience?
Opportunity
Opportunity
Traditional statistics provide limited insights into player performance and game dynamics, leaving fans wanting more detailed and interactive information. It enhances the understanding and enjoyment of hockey through advanced analytics.
Traditional statistics provide limited insights into player performance and game dynamics, leaving fans wanting more detailed and interactive information. It enhances the understanding and enjoyment of hockey through advanced analytics.
Solution
Solution
NHL EDGE is an opportunity to give fans data that can’t be found elsewhere, and brings value by providing advanced analytics and insights that is not available on any other platform, enabling a deeper understanding of performance metrics like skating speed, shot speed, and zone time.
NHL EDGE is an opportunity to give fans data that can’t be found elsewhere, and brings value by providing advanced analytics and insights that is not available on any other platform, enabling a deeper understanding of performance metrics like skating speed, shot speed, and zone time.
Outcomes
Outcomes
Designed and delivered a working product with the team in 5 months time. We launched to a private party of sports enthusiasts that thoroughly enjoyed all the interactive capabilities the app has to offer. It was well received across the board, and the team at NHL will further explore how to bring the product to market.
Designed and delivered a working product with the team in 5 months time. We launched to a private party of sports enthusiasts that thoroughly enjoyed all the interactive capabilities the app has to offer. It was well received across the board, and the team at NHL will further explore how to bring the product to market.
Are you interested to learn more about this project? Have a look at the comprehensive case study on Figma.
Are you interested to learn more about this project? Have a look at the comprehensive case study on Figma.