3D Animation
3D Animation
Rogers
Texture videos
Texture is an online magazine platform that operates under Rogers Communications, Canada’s leading telecom company.
Texture is an online magazine platform that operates under Rogers Communications, Canada’s leading telecom company.
Client
Rogers
Services
Design Direction, Storyboards, Styleframes, Visual Design, Revisions, and Delivery
Team Size
Solo Designer & Animator
My role
My role
I was assigned to create a broadcast advertisement to launch the brand. As the project progressed, it evolved to include the production of instructional videos as well.
I was assigned to create a broadcast advertisement to launch the brand. As the project progressed, it evolved to include the production of instructional videos as well.
Story → Delivery
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Storyboards
Design Direction
Design Direction
Design Direction
Animation
Animation
Animation
Strategy
Strategy
Introducing a new brand to their target audience, it was critical to learn about them. We established a style and direction that would best suit the viewers.
Introducing a new brand to their target audience, it was critical to learn about them. We established a style and direction that would best suit the viewers.
Story
Story
Created multiple rounds of style frames and storyboards to guarantee a smooth production kickoff with no hassles or change requests.
Created multiple rounds of style frames and storyboards to guarantee a smooth production kickoff with no hassles or change requests.
Animation & Production
Animation & Production
All visuals were created in a vector environment and subsequently imported into After Effects for 3D production. The integration of voice-over and audio design was managed during the post-production phase.
All visuals were created in a vector environment and subsequently imported into After Effects for 3D production. The integration of voice-over and audio design was managed during the post-production phase.
outcome
outcome
The Texture team was thrilled with the broadcast video I designed and produced. It was aired on their channels. Following its success, we developed three additional instructional videos aimed at helping users understand how to effectively use the app.
The Texture team was thrilled with the broadcast video I designed and produced. It was aired on their channels. Following its success, we developed three additional instructional videos aimed at helping users understand how to effectively use the app.