Motion design
Motion design
Joe Fresh
Product Video
Refershing broadcast spot for Joe fresh to showcase their new products.
Refershing broadcast spot for Joe fresh to showcase their new products.
Client
Joe Fresh
Services
Design Direction, Styleframes, Visual Design, Animation, Revisions, and Delivery
Team Size
Solo Designer & Animator
My role
My role
Worked closely with the amazing team at Concrete Design Commmunactions to create and produce a spot for Joe Fresh.
Worked closely with the amazing team at Concrete Design Commmunactions to create and produce a spot for Joe Fresh.
Story → Delivery
Story → Delivery
Story → Delivery
Storyboards
Storyboards
Storyboards
Design Direction
Design Direction
Design Direction
Animation
Animation
Animation
Strategy
Strategy
Partnered with Concrete's design team to establish direction and target Joe Fresh's audience through the story and visuals. The team had a clear intent in terms of the new products and their capabilities they want to show.
Partnered with Concrete's design team to establish direction and target Joe Fresh's audience through the story and visuals. The team had a clear intent in terms of the new products and their capabilities they want to show.
Story
Story
Designed styleframes and storyboards to review with the team before production. After a few rounds of reviews, Concrete's team was on board.
Designed styleframes and storyboards to review with the team before production. After a few rounds of reviews, Concrete's team was on board.
Animation & Production
Animation & Production
All visuals were crafted inside After Effects including the edit. The look and feel resonated with the teams vision.
All visuals were crafted inside After Effects including the edit. The look and feel resonated with the teams vision.
outcome
outcome
The result was a refreshing video that promoted Joe Fresh's upcoming products at a major Canadian retailer.
The result was a refreshing video that promoted Joe Fresh's upcoming products at a major Canadian retailer.